While AWS is moving to a "Cloud Financial Management" direction, Google is fully adopting FinOps. This is great news for FinOps engineers that will have the recognition of a major cloud player that invest in the cost optimization pillar.
As a Subject Matter Expert for Cloud Financial Management on AWS, I'm happy to know that FinOps is also being recognized as a cloud culture and is part of the major clouds direction to jump on board this amazing train.
I'm sure that in the future we'll see more and more initiatives from the major players that focuses on cloud cost optimizations and best practices. The future is very exciting :) For more information [Google] https://cloud.google.com/architecture/framework/cost-optimization/finops?hl=en [AWS CFM] https://aws.amazon.com/aws-cost-management/
And the monthly meetups (round tables and discussion rooms) - https://aws.amazon.com/aws-cost-management/cfm-peer-connect/